Sid Sharma

Résumé

Sid Sharma

Product marketing manager with 8+ years launching SaaS, mobile and physical products for global brands. Turns technical platforms into the positioning, pricing and collateral enterprise teams sell with.

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Experience

Product Marketing Manager at Kameleoon

Remote

May 2025 – Present

  • Led global product marketing and the September 2025 AI-first rebrand for a platform rated 4.6/5 on G2 and used by 1,000+ brands including Toyota, Samsung, Canada Goose and Lidl.
  • Launched Prompt-Based Experimentation (PBX), the platform’s flagship AI capability, with 1,000+ user-built experiences created since release.
  • Rebuilt enterprise pricing, messaging and sales enablement materials, including pitch decks, battle cards and technical docs, to tighten the technical value case and cut global new-rep ramp time.

Product Marketing Manager at Avenza Systems

Toronto, Canada · Product Marketing Specialist · May 2021 – Aug 2024

Aug 2024 – May 2025

  • Owned the product marketing lifecycle and partnered on four years of GTM rollouts, driving retention and growth for 1M+ MAUs and 5M+ installs across enterprise and government accounts like Michelin, National Geographic and the USDA.
  • Executed a corporate rebrand and multi-channel campaigns while maintaining a 4.8★ iOS and 4.6★ Google Play rating across 235K+ combined reviews.
  • Translated complex GIS and mapping technology into accessible terms via user events and webinars, driving adoption across a marketplace of nearly 1,000,000 professional maps.

Founding Marketing Manager at CBD Supply Box

Toronto, Canada

May 2018 – Nov 2019

  • Built and launched a multi-vendor e-commerce marketplace, directing web design, SEO and user acquisition.
  • Took the marketplace from zero to repeatable acquisition through SEO, content and vendor co-marketing inside six months.
  • Managed vendor relationships and account onboarding, setting the operating model the marketplace ran on.

Executive Assistant to the Consul General at Consulate General of Ecuador

Mumbai, India

May 2016 – Aug 2016

  • Launched a government-sponsored e-commerce marketplace and mobile app for international trade.
  • Positioned Ecuador’s staple exports for the U.S. market, working across diplomatic and trade teams to raise export volume.
Core competencies

Strategy & GTM

PositioningMessagingCompetitive IntelligencePricing & PackagingLaunches

Growth & Lifecycle

RetentionOnboardingFeature AdoptionCampaign OptimizationMAU/DAU Growth

Leadership

Sales EnablementExecutive CommunicationVendor ManagementInternational Relations
Technical stack

Marketing & Automation

Hubspot · Braze · Hootsuite · Shopify · SEMrush

Analytics & Product

Google Analytics · Mixpanel · Appfigures · Userflow

Creative & Management

Adobe Creative Suite · Jira · Monday.com · Asana · Google Workspace

AI & Web

Claude · Netlify · GitLab

Education

Fanshawe College · London, Canada

Post-Grad Certificate in Marketing Management · May 2018

Cardiff Metropolitan University · Cardiff, Wales

BA (Honors) in Business & Management Studies · May 2017
Selected for the Indo-Chinese Youth Delegation, a bilateral exchange program.